How to Go Viral on Instagram for Business: 5 Proven Tips and Tricks
- Nesta R
- Oct 22, 2023
- 11 min read
Updated: Oct 23, 2023
Imagine if one of your Instagram posts got shared, liked, commented, and viewed by millions of people in a matter of hours. How would that impact your business?
Going viral on Instagram is not easy or predictable, but it is possible if you follow some proven tips and best practices. In this blog post, we will share with you 5 tips for how to go viral on Instagram for business, or at least increase your chances of doing so. We will cover topics such as knowing your audience, finding your unique brand voice, creating original and engaging content, tying your content into trending events and news, and collaborating with influencers and other accounts.
Know your audience and create relevant content for them
One of the most important factors for creating viral content on Instagram is understanding your target audience and creating relevant content for them. You want your content to resonate with your audience and make them feel that you understand their needs, wants, problems, and goals.
But how can you know your audience and create relevant content for them? Here are some ways to do that:
Identify and research your Instagram audience. You can use tools such as Instagram Insights or BuzzSumo to find out who your followers are, what they like, what they comment on, what they share, what they search for, etc. You can also use tools such as AnswerThePublic or Google Trends to find out what questions or topics are popular or trending in your niche.
Create a buyer persona for your ideal customer. A buyer persona is a fictional representation of your ideal customer based on their demographics, psychographics, behavior, motivations, challenges, etc. You can use tools such as HubSpot’s Make My Persona or Xtensio’s User Persona Creator to create a buyer persona for your business.
Create content that matches your buyer persona’s interests, needs, problems, and goals.You want your content to provide value to your audience by answering their questions, solving their problems, fulfilling their needs, or helping them achieve their goals. You can use tools such as Canva or Unsplash to create visually appealing images or graphics for your content. You can also use tools such as Headline Analyzer or Hemingway Editor to craft catchy and clear headlines and captions for your content.
For example, if you are a fitness coach who wants to go viral on Instagram for business, you might create a buyer persona named Jane who is a 30-year-old working mom who wants to lose weight and get fit but doesn’t have much time or motivation. You might then create content that resonates with Jane such as:
A reel showing a quick and easy 10-minute workout that Jane can do at home
A carousel sharing some healthy and delicious recipes that Jane can make in less than 30 minutes
A story featuring a testimonial from one of your clients who achieved their fitness goals with your coaching
A post asking Jane a question such as “What is your biggest challenge when it comes to fitness?” or “What is your fitness goal for this month?”
By knowing your audience and creating relevant content for them, you will be able to increase your engagement, reach, followers, likes, comments, shares, and views on Instagram
Find your unique brand voice and personality
Another important factor for creating viral content on Instagram is finding your unique brand voice and personality. Your brand voice is the way you communicate with your audience through your words, tone, style, and emotions. Your brand personality is the human traits or characteristics that you want your brand to be associated with, such as fun, friendly, professional, or adventurous.
But how can you find your unique brand voice and personality? Here are some tips to do that:
Define your brand values, mission, vision, and goals. You want to have a clear idea of what your brand stands for, what it does, why it does it, and where it wants to go. You can use tools such as Mission Statement Generator or Vision Statement Generator to help you create a mission statement or a vision statement for your brand.
Identify your brand tone, style, and emotions. You want to have a consistent and recognizable way of communicating with your audience that reflects your brand values, mission, vision, and goals. You can use tools such as Brand Voice Generator or Brand Personality Quiz to help you find your brand tone, style, and emotions.
Express your brand voice and personality in your content. You want to use your brand voice and personality in your captions, stories, reels, etc. to connect with your audience and make them feel that you are a real and relatable person or business. You can use techniques such as using personal pronouns, keeping it simple, engaging the reader, using the active voice, keeping it brief, using rhetorical questions, and incorporating analogies and metaphors.
For example, if you are a travel blogger who wants to go viral on Instagram for business, you might have a brand voice and personality that is adventurous, fun, and inspiring. You might then express your brand voice and personality in your content such as:
A caption that says “I’m so excited to share with you my latest adventure in Bali! This place is amazing and I can’t wait to explore more of it. Have you ever been to Bali? What are some of the things you loved about it?”
A story that shows you doing something fun or adventurous in Bali, such as surfing, hiking, or visiting a temple. You might also use stickers, filters, or music to add some fun and flair to your story.
A reel that showcases the beauty and culture of Bali, with a catchy song, a funny voice-over, or a surprising twist. You might also use transitions, effects, or captions to make your reel more engaging and interesting.
By finding your unique brand voice and personality, you will be able to stand out from the crowd on Instagram and attract more attention, curiosity, and emotion from your audience.
Create original and engaging content that stands out
One of the key factors for going viral on Instagram is creating original and engaging content that stands out from the crowd. You want your content to catch the attention of your audience and make them want to interact with it. You also want your content to spark their curiosity and make them want to learn more about your brand and business. You also want your content to evoke their emotions and make them feel something positive or negative. You also want your content to add value to your audience and make them feel that they are getting something useful or beneficial from your content.
But how can you create such content? Here are some tips and tricks:
Generate ideas and inspiration for your content. You can use tools such as BuzzSumo or AnswerThePublic to find out what topics are trending or popular in your niche. You can also use tools such as Canva or Unsplash to find images or graphics that suit your brand and message. You can also use tools such as Headline Analyzer or Hemingway Editor to craft catchy and clear headlines and captions for your content.
Create content that catches attention. You can use techniques such as using contrasting colors, fonts, or filters, using eye-catching images or videos, using catchy headlines or captions, using emojis or stickers, or using humor or sarcasm. For example, you can create a viral reel on Instagram by using a catchy song, a funny voice-over, a surprising twist, or a relatable scenario.
Create content that sparks curiosity. You can use techniques such as asking questions, making predictions, teasing information, creating suspense, or revealing secrets. For example, you can create a viral carousel on Instagram by using a question as the first slide, followed by several slides that provide clues or hints, and ending with a slide that reveals the answer or solution.
Create content that evokes emotion. You can use techniques such as telling stories, sharing testimonials, showing behind-the-scenes, expressing opinions, or showing gratitude. For example, you can create a viral story on Instagram by telling a personal story of how you started your business, how you overcame a challenge, how you achieved a goal, or how you helped a customer.
Create content that adds value. You can use techniques such as providing tips, advice, recommendations, tutorials, reviews, or resources.
For example, you can create a viral IGTV on Instagram by providing a tutorial on how to use your product or service, how to solve a common problem in your niche, how to achieve a desired result in your niche, or how to learn a new skill in your niche.
By following these tips and tricks, you will be able to create more original and engaging content for your Instagram account and increase your chances of going viral.
Tie your content into trending events and news
One of the best ways to increase your chances of going viral on Instagram is to tie your content into trending events and news. This can help you create more buzzworthy, attention-grabbing, curiosity-sparking, and emotion-evoking content that your audience will love to see and share.
But how can you tie your content into trending events and news? Here are some tips and tricks:
Find and follow the latest trends on Instagram. You can use tools such as Instagram Explore or Instagram Insights to find out what topics, hashtags, keywords, or accounts are popular or engaging on Instagram. You can also use tools such as Google Trends or BuzzSumo to find out what topics, news, or events are trending or viral on the web. You can also use tools such as Hashtagify or RiteTag to find out what hashtags are trending or relevant to your niche.
Tie your content into current events or popular topics in a relevant and creative way. You want to create content that relates to the trends in a way that is relevant to your brand, niche, audience, and goals. You also want to create content that is creative, original, and unique in a way that stands out from the crowd. You can use techniques such as using humor, irony, satire, parody, or controversy to create content that catches attention, sparks curiosity, evokes emotion, or adds value.
For example, you can create a viral post on Instagram by using a meme, a quote, a joke, a fact, a statistic, or a question that relates to the trend in a funny, surprising, shocking, or informative way.
Use hashtags, geotags, tags, mentions, and shoutouts to join the conversation and increase your visibility and reach. You want to use hashtags that are relevant to the trend and your niche to help your content appear in search results or on the Explore page. You also want to use geotags that are related to the trend and your location to show where you are or where the trend is happening. You also want to use tags to mention other accounts that are related to the trend or your niche to create a connection or a collaboration. You also want to use mentions to give credit or appreciation to other accounts that have inspired or helped you with your content. You also want to use shoutouts to promote or recommend other accounts that offer value or benefit to your audience related to the trend.
By following these tips and tricks, you will be able to create more viral-worthy content for your Instagram account and leverage the power of trends to grow your business online.
Collaborate with influencers and other accounts
One of the most effective ways to go viral on Instagram is to collaborate with influencers and other accounts that are relevant to your niche and audience. This can help you create more buzzworthy, attention-grabbing, curiosity-sparking, and emotion-evoking content that your audience will love to see and share.
But how can you collaborate with influencers and other accounts? Here are some tips and tricks:
Find and partner with influencers and other accounts that are relevant to your niche and audience. You can use tools such as BuzzSumo or Influencer Marketing Hub to find out who are the top influencers or accounts in your niche, what kind of content they create, how many followers they have, how much engagement they get, etc. You can also use tools such as Instagram Insights or Social Blade to analyze the performance, growth, and demographics of the influencers or accounts that you want to partner with.
Collaborate with influencers and other accounts in various ways such as shoutouts, giveaways, takeovers, challenges, etc. You want to create content that is mutually beneficial for both parties, that showcases your brand and products or services, that provides value or entertainment to your audience, and that encourages interaction and engagement. You can use techniques such as giving shoutouts to each other’s accounts or products or services, hosting giveaways or contests for your followers, taking over each other’s stories or reels for a day, creating challenges or trends that involve your products or services, etc.
Use hashtags, geotags, tags, mentions, and shoutouts to promote your collaboration and increase your visibility and reach. You want to use hashtags that are relevant to your collaboration and your niche to help your content appear in search results or on the Explore page. You also want to use geotags that are related to your collaboration and your location to show where you are or where the collaboration is happening. You also want to use tags to mention each other’s accounts in your content to create a connection or a collaboration. You also want to use mentions to give credit or appreciation to each other for the collaboration. You also want to use shoutouts to promote or recommend each other’s accounts or products or services to your followers.
By following these tips and tricks, you will be able to create more viral-worthy content for your Instagram account and leverage the power of collaboration to grow your business online.
Conclusion and Key Takeaways
In this blog post, we have shared with you 5 tips and tricks for how to go viral on Instagram for business, or at least increase your chances of doing so. We have covered topics such as knowing your audience, finding your unique brand voice, creating original and engaging content, tying your content into trending events and news, and collaborating with influencers and other accounts.
Here are the key takeaways from this blog post:
Know your audience and create relevant content for them. Use tools such as Instagram Insights or BuzzSumo to find out who your followers are, what they like, what they comment on, what they share, what they search for, etc. Use tools such as HubSpot’s Make My Persona or Xtensio’s User Persona Creator to create a buyer persona for your ideal customer. Use tools such as Canva or Unsplash to create visually appealing images or graphics for your content. Use tools such as Headline Analyzer or Hemingway Editor to craft catchy and clear headlines and captions for your content.
Find your unique brand voice and personality. Use tools such as Mission Statement Generator or Vision Statement Generator to define your brand values, mission, vision, and goals. Use tools such as Brand Voice Generator or Brand Personality Quiz to identify your brand tone, style, and emotions. Use techniques such as using personal pronouns, keeping it simple, engaging the reader, using the active voice, keeping it brief, using rhetorical questions, and incorporating analogies and metaphors to express your brand voice and personality in your content.
Create original and engaging content that stands out. Use tools such as BuzzSumo or AnswerThePublic to generate ideas and inspiration for your content. Use techniques such as using contrasting colors, fonts, or filters, using eye-catching images or videos, using catchy headlines or captions, using emojis or stickers, or using humor or sarcasm to create content that catches attention. Use techniques such as asking questions, making predictions, teasing information, creating suspense, or revealing secrets to create content that sparks curiosity. Use techniques such as telling stories, sharing testimonials, showing behind-the-scenes, expressing opinions, or showing gratitude to create content that evokes emotion. Use techniques such as providing tips, advice, recommendations, tutorials, reviews, or resources to create content that adds value.
Tie your content into trending events and news. Use tools such as Instagram Explore or Instagram Insights to find out what topics, hashtags, keywords, or accounts are popular or engaging on Instagram. Use tools such as GoogleTrends or BuzzSumo to find out what topics, news, or events are trending or viral on the web. Use tools such as Hashtagify or RiteTag to find out what hashtags are trending or relevant to your niche. Use techniques such as using humor, irony, satire, parody, or controversy to create content that relates to the trends in a relevant and creative way.
Collaborate with influencers and other accounts that are relevant to your niche and audience. Use tools such as BuzzSumo or Influencer Marketing Hub to find out who are the top influencers or accounts in your niche, what kind of content they create, how many followers they have, how much engagement they get, etc. Use tools such as Instagram Insights or Social Blade to analyze the performance, growth, and demographics of the influencers or accounts that you want to partner with. Use techniques such as giving shoutouts to each other’s accounts or products or services, hosting giveaways or contests for your followers, taking over each other’s stories or reels for a day, creating challenges or trends that involve your products or services, etc.
We hope you enjoyed this blog post and learned something new from it. If you did, please share it with your friends, family, or colleagues who might benefit from it. Also, please leave us a comment below and let us know what you think about it. We would love to hear from you.
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